I had a different ad previously, but found this one afterward. It is an advertisement for an energy drink, did you think that right away? I first looked at it and thought something completely different and didn't realize it was for an advertisement for an energy drink. Just the saying that's bold across the ad "Fake is for last night, not handbags" doesn't really relate to handbags. It quite relates to the fact that women are fake on dates, as the picture behind the saying shows a woman at a restaurant. But, it's all about the energy drink giving the woman energy for the date and for the night ahead. Obviously it's got a sexual connotation toward women needing a type of sexual energy that she can get from the energy drink. The ad doesn't even show the woman's face, it shows just her body, and it doesn't show her "date" either. This ad is selling a type of sexuality for women in a drink.
So, in my commercial or advertisement for a women's energy drink, I think I would just have a bunch of girls hanging out just doing whatever. And, I would have all different types of women together, any size and any race, any stereotype, drinking the energy drink with some saying like "Keep the energy going" going across the ad. With this change, it doesn't rely on any sexuality and basing attractiveness on the advertisement. Instead, it promotes the idea of simply hanging out and having fun with anyone and everyone.
2 comments:
Using sexuality or being more suggestive, kindly, shows where the mentality of what ad people want to put in print ads and TV messages. The comments and discussion in class yesterday suggest the quality of messages of self esteem people's personal values aside in order to sell them a bunch of crap.
This advertisement really emphasizes the stereotypes and I really like the way you re-wrote it to help remove them. I agree with you when you say that this ad doesn't look like it is for an energy drink at all and the new one would really show what they were trying to sell.
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